Cosmix paints
Cosmix paints lacked a cohesive brand identity that stood out in a competitive coatings market. Their packaging, retail presence, and digital channels felt inconsistent, making it difficult for dealers and homeowners to recognize and trust the brand at point of purchase.
Developed a complete brand system including logo, typography, color palette, and visual guidelines inspired by product finishes and application environments.
Created packaging concepts, dealer marketing assets, and social templates to ensure consistent brand expression across retail, trade, and digital touchpoints.
The rebrand increased shelf visibility and improved brand recall in dealer surveys by 60%. Cosmix paints successfully positioned itself as a modern, premium paint brand, contributing to a 45% increase in new retail partnerships within the first year.
This project showcased our ability to deliver impactful design solutions that balance user needs with business objectives. The collaborative process resulted in a product that exceeds expectations and sets a new standard for the industry.